Branding is the key that makes a product stand out. Moksha Serendib is a niche ayurvedic face cleanser made purely out of Ceylonese natural ingredients. This branding was built, with the international market in mind since this was the target customer base for Moksha Serendib.
The competition in this industry is fierce. This is the reason why we had to build a clear brand, breaking through all the clutter, thus creating something very distinct and premium.
We managed to create a packaging that is not only functional but feels innovative, unique, and calming to the customer base.