Being a startup IT company, Sympan solutions needed to tell their story with the branding. The brand is the identity of the company, that makes it memorable and provides direction.
Whilst providing a sleek, minimalistic look and feel, it was vital to create a strong brand echo between the consumers and business.
Branding as such is much more than throwing in a few shapes together to create a logo.
A comprehensive design framework was produced along with strong color palettes, patterns, typography, and stationaries.